Inject Account Intelligence into every step of the buying journey - Webinar
It’s hard to hit your pipeline goals when you can’t see your targets. Good thing we can light the way.
1 min read
Today’s sales and marketing teams don’t have access to the right data to know which accounts to pursue, and what to say. They’re forced to rely on gut feel and run the risk of missing key opportunities.
The winners in today’s market will be those who master the digital, group buying journey. You need to identify and engage accounts and buying teams, engage early, and be relevant across digital channels.
Say goodbye to hunch-based marketing and join ABM experts from Demandbase, Infinityn, and AVEVA as they explain how to get a clear, holistic view of your accounts, see what matters most to them, and act on what matters.
Speakers:
Leanne Chescoe, Senior Manager EMEA Marketing, Demandbase
Kate Varvedo, Head of Marketing, Infinityn International
Hasti Aghakouchak, Account-Based Marketing Lead, Infinityn International
David Toh, Sr. Manager - Account Based Marketing, AVEVA
Madhu Krishnamoorthy, Sr. Manager - Account Based Marketing, AVEVA
The Brains Behind Your Enterprise’s Next Growth Spurt
“Every company wants to increase revenue.” That’s a pretty safe and agreeable statement to make.
Stop Spamming and Get Relevant with Smarter GTM - Webinar
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction. It wastes your time and money. And annoys the buyers you were hoping to...
Beating the downturn and mitigating risk by GPO - Webinar
Discussion on how some technology enterprises are capitalizing on the downturn.
What is ABI?
Account-Based Intelligence (ABI) is what powers ABM strategy & overall growth. Through ABI, we can help you reach your buyers in the earlier stages...
A new perspective of data visualisation
How a simple visual can change the game for your organization’s intelligence efforts.
What is ABG?
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
Growth Pod: A small package that delivers big on revenue
If you’ve clicked on this article, there’s a fair chance you are considering outsourcing your sales, marketing, customer success and overall revenue...
The mindset that drives ABM platforms and programs
What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...
Finding the Perfect Agile Account-Based Marketing Partner
What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies...
How Agile Account-Based services contribute to bottom line revenue
Account-based marketing has been all the rage in the B2B world with big promises, new lingo, new buzzwords. We’ve been finding that it isn’t always...