The Brains Behind Your Enterprise’s Next Growth Spurt
“Every company wants to increase revenue.” That’s a pretty safe and agreeable statement to make.
Today’s sales and marketing teams don’t have access to the right data to know which accounts to pursue, and what to say. They’re forced to rely on gut feel and run the risk of missing key opportunities.
The winners in today’s market will be those who master the digital, group buying journey. You need to identify and engage accounts and buying teams, engage early, and be relevant across digital channels.
Say goodbye to hunch-based marketing and join ABM experts from Demandbase, Infinityn, and AVEVA as they explain how to get a clear, holistic view of your accounts, see what matters most to them, and act on what matters.
Leanne Chescoe, Senior Manager EMEA Marketing, Demandbase
Kate Varvedo, Head of Marketing, Infinityn International
Hasti Aghakouchak, Account-Based Marketing Lead, Infinityn International
David Toh, Sr. Manager - Account Based Marketing, AVEVA
Madhu Krishnamoorthy, Sr. Manager - Account Based Marketing, AVEVA
“Every company wants to increase revenue.” That’s a pretty safe and agreeable statement to make.
It’s hard to hit your pipeline goals when you can’t see your targets. Good thing we can light the way.
Account-Based Intelligence (ABI) is what powers ABM strategy & overall growth. Through ABI, we can help you reach your buyers in the earlier stages...
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction. It wastes your time and money. And annoys the buyers you were hoping to...
Discussion on how some technology enterprises are capitalizing on the downturn.
How a simple visual can change the game for your organization’s intelligence efforts.
The business world is shaken by the repercussions of current events and those in the near past. With our economic conditions becoming more and more...
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
If you’ve clicked on this article, there’s a fair chance you are considering outsourcing your sales, marketing, customer success and overall revenue...
In the bustling landscape of modern business, data reigns supreme as the cornerstone of strategic decision-making. Yet, amidst the deluge of...
What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies...
What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...