1 min read
In the dynamic realm of B2B marketing, collaboration often breeds innovation and success. This finds vivid expression in the strategic partnership between Demandbase and Infinityn, two leading entities in the space of Account-Based Marketing (ABM)...
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4 min read
Imagine; shirtsleeves rolled up, eyebrows knit together in concentration, we see our colleague making calls, tapping their keyboard with hectic...
7 min read
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
8 min read
What is the best way to accurately map out your buyers’ decision making process? Having a deep understanding of the buyer persona is fundamental to...
5 min read
What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies...
2 min read
Forming long term relationships is key to success in business. This cliché certainly holds true in a recent success of Infinityn’s client: a global...
4 min read
How does a software-solution supplier win a massive deal against a huge global competitor, who is already in the contracting phase with the buyer? It...
6 min read
How a simple visual can change the game for your organization’s intelligence efforts.
5 min read
...does it seem like a distant utopia? This will be reality sooner than you think. That is because the future is faster than you think - says none...
3 min read
The business world is shaken by the repercussions of current events and those in the near past. With our economic conditions becoming more and more...
