10 min read
What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out to read all the books on account-based marketing. But, I ended up studying (and finding an answer...
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5 min read
The world of Marketing and Sales is an exciting and rather hectic one – sometimes unpredictable and sometimes easy to calculate, but no matter what...
6 min read
Filmmakers have romanticized the sales profession time and time again. Cinematic portrayals have deified, humanized, vilified and lionized the...
5 min read
B2B strategies can be pretty intricate. But anyone who knows B2B knows that the tricky part isn't the strategy itself, but the execution. At least...
3 min read
The industrial sector seems to experience major lags regarding digitalization and automation – the latest trend that is currently defining the...
2 min read
Introduction Although changes are governed by various factors, rapid industry evolution never stops. Whether internally or externally induced, urgent...
1 min read
We’re happy to announce that we’ll be hosting a sales workshop at Corvinus University of Budapest and we’re looking forward to seeing you all there....
5 min read
A new business model for outsourcing enterprise growth activities: Growth Process Outsourcing! It’s no news that outsourcing is a red-hot trend....
1 min read
It’s hard to hit your pipeline goals when you can’t see your targets. Good thing we can light the way.
3 min read
Where there is a will… The changes in economic currents are inevitable. Sometimes they are relatively predictable, signs hinting at an upcoming...
