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Kate Varvedo: Apr 11, 2024 6:28:26 AM
In the ever-evolving marketing strategies, Account-Based Marketing (ABM) has emerged as a powerful approach that focuses on targeting specific high-value accounts rather than casting a wide net to attract leads. But what exactly is ABM, and is it...
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5 min read
Kate Varvedo: Mar 25, 2024 4:39:43 PM
In the ever-evolving landscape of digital advertising, the year 2024 marks a significant turning point, especially for B2B advertisers. With the...
1 min read
In the dynamic realm of B2B marketing, collaboration often breeds innovation and success. This finds vivid expression in the strategic partnership...
2 min read
Kate Varvedo: Mar 19, 2024 4:09:13 AM
In the wake of unprecedented global challenges, the landscape of business has undergone a profound transformation. The era of uncertainty and chaos,...
4 min read
Imagine; shirtsleeves rolled up, eyebrows knit together in concentration, we see our colleague making calls, tapping their keyboard with hectic...
7 min read
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
8 min read
What is the best way to accurately map out your buyers’ decision making process? Having a deep understanding of the buyer persona is fundamental to...
5 min read
What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies...
2 min read
Forming long term relationships is key to success in business. This cliché certainly holds true in a recent success of Infinityn’s client: a global...
4 min read
How does a software-solution supplier win a massive deal against a huge global competitor, who is already in the contracting phase with the buyer? It...
