6 min read
Agile Account-Based Marketing killed the MQL
“The MQL is dead.”
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“The MQL is dead.”
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“Every company wants to increase revenue.” That’s a pretty safe and agreeable statement to make.
7 min read
The recent pandemic, economic slowdown, and accompanying uncertainty have resulted in a temporary interruption in how enterprises procure technology...
3 min read
Introduction The turmoil of the last few years appears to have reached new heights, as inflation, the energy crisis and the remnants of the global...
5 min read
While hiring at any organization, there are layers to the interviewing process, just to ensure the candidates have all the skills they need. But how...
6 min read
Account-based marketing is going agile Account-based marketing (ABM) has been the go-to approach for enterprise technology in the past decades, even...
1 min read
Discussion on how some technology enterprises are capitalizing on the downturn.
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction. It wastes your time and money. And annoys the buyers you were hoping to...
1 min read
Today’s sales and marketing teams don’t have access to the right data to know which accounts to pursue, and what to say. They’re forced to rely on...
1 min read
Traditional lead generation methodologies are losing prominence as new approaches revolutionize the world of business process outsourcing (BPO). The...