7 min read
What is ABG?
TOPO’s “2019 ACCOUNT BASED BENCHMARK REPORT” – which included 150 account-based organizations - showed that every participant reached or exceeded a...
Account-Based Growth Services
8 min read
Buyer Persona Research the Right Way for Account-Based Intelligence
What is the best way to accurately map out your buyers’ decision making process? Having a deep understanding of the buyer persona is fundamental to...
5 min read
Finding the Perfect Agile Account-Based Marketing Partner
What we call agile account-based marketing (AABM), is a newly emerging discipline. As such, the industry of marketing service providers - agencies...
5 min read
Your Sales People in Flying Cars
...does it seem like a distant utopia? This will be reality sooner than you think. That is because the future is faster than you think - says none...
3 min read
Defining Different Types of Business Transformation
The business world is shaken by the repercussions of current events and those in the near past. With our economic conditions becoming more and more...
10 min read
The mindset that drives ABM platforms and programs
What’s the philosophy behind the technology of the most successful ABM programs? Answering this question was not the original intent when we set out...
3 min read
Helping Industrials through Digital Transformation and Automation
The industrial sector seems to experience major lags regarding digitalization and automation – the latest trend that is currently defining the...
5 min read
A new business model for outsourcing enterprises
A new business model for outsourcing enterprise growth activities: Growth Process Outsourcing! It’s no news that outsourcing is a red-hot trend....
6 min read
How to Define a Sales-Qualified Lead
Lead Qualification & Complex Enterprise Sales Will the prospect progress through the sales cycle? That’s the question that every sales organization...
3 min read
The Importance of Digitization for Industrial Automation Companies & How to do it Right
The beginning of the 2020s most definitely meant the beginning of a new era in many regards, including the world of business. Although exceptionally...