Strategic ABX Consulting for B2B Revenue Leaders

Data-driven business transformation for customer-centric growth.

Design your growth blueprint with expert guidance, frameworks, and services to elevate your ABX strategy.
 

Specializing in...

Account-Based Experience (ABX).

This is a strategy that puts the customer at the heart of everything we do. By aligning your marketing, sales, operations, and service teams, we ensure that we deliver experiences that are not only personalized but also highly relevant to each of your target accounts.
Strategize ABX 

We help you clarify and harmonize your ABX strategy with your vision and objectives. Furthermore, we aid in effectively conveying these insights to related stakeholders and teams. This will ensure that your ABX strategy is coherent, effective, and aligned with your business goals and customer needs.
Create ABX Blueprint

We conduct an in-depth diagnosis of your current ABX capability and provide you with a customized roadmap to achieve your ABX goals faster and efficiently. We also help you validate the feasibility and desirability of your ABX roadmap and prioritize critical and impactful steps to pursue.
Develop ABX CoE

We help you build an ABX CoE team, a skilled group of ABX leaders who can drive and sustain the ABX transformation across your organization. Additionally, we offer tailored guidance and constructive feedback to this team, along with access to exclusive resources and proven methodologies.
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ABX Excellence

Why Us?

At its core, ABX is a strategic go-to-market approach that prioritizes personalized and cohesive experiences for your target accounts. Imagine it as a finely tuned orchestra where marketing, sales, operations, and customer success teams harmonize to create tailored interactions throughout the B2B buyer journey. ABX ensures that every touchpoint resonates with authenticity and relevance, enhancing customer satisfaction and driving long-term loyalty.

Feel free to explore how our ABX expertise can elevate your business!

Why Choose Us for ABX Strategy?

  • Expertise: Transforming clients across industries and regions.
  • Results: Proven track record delivering value.
  • Comprehensive Service: Customized from diagnosis to support.

Benefit from our ABX expertise, supported by a strategic partnership with Demandbase, the industry’s ABX leader.

Mastering Account-Based Experience

Unlocking excellence with our strategies

Discover how our range of methods and tactics transforms B2B marketing and sales through Mastering Account-Based Experience (ABX). Explore key areas where we focus to drive success.
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Account-Based Shift
FOCUS ON ACCOUNTS

Prioritize quality over quantity by moving away from traditional lead-centric strategies. Our account-based approach focuses on building meaningful relationships with key accounts for sustainable business growth.
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Team Alignment
align your REVENUE teams

By aligning your revenue teams, you'll not only streamline processes but also cultivate a cohesive environment where every department works in sync towards achieving common goals, maximizing your company's growth potential.
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Humanize and De-automate
PERSONALIZE COMMUNICATION

Find the perfect balance between automation and personalization in your communication strategy. Tailor interactions to match prospects' buying journey stages, ensuring authenticity and relevance.
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Customer-Centric Adoption
deliver relevant experiences

Elevate your B2B customer experience by implementing highly tailored campaigns, from one-to-one to one-to-many. Our consultation service emphasizes the importance of prioritizing customer needs and preferences to drive satisfaction and loyalty.
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Embrace Agility
FOCUS ON QUICK WINS FOR ABX

Leverage agile methodology to adapt ABX practices and frameworks. Focus on rapid ABX implementation for quick wins that build trust and management acceptance.
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Optimize Budget Allocation
spend wisely and efficiently

Eliminate wastage by abandoning outdated "spray and pray" strategies. Focus on precision targeting and streamline ABX process to empower revenue teams and maximize success rates. Our consultation service ensures efficient budget allocation for impactful outcomes.

Client Testimonial

Hear from our satisfied customers who have transformed their B2B marketing and sales with ABX and Agile ABG.
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AVEVA wanted to generate highly qualified marketing leads that convert to pipeline/business. We were open to experimenting with new, progressive approaches to growth, and the Agile ABG concept from Infinityn seemed to be a promising route. The team at Infinityn helped me bring ideas, strategies, data, and collaboration opportunities that have been a contributing part of our 2021 progress so far. Thanks to their new concept and Demandbase expertise, we even went on to bag the B2B Innovator Award!
Andrew Reed
Senior Marketing Manager, AVEVA
Jörgen Kaufmann
Infinityn's exclusive strategy session is a great offer to someone who is seeking new inspiration to boost their growth in a structured and proven way. I can only recommend Robert Bukits (CEO) and his team. We have had great success with them in several companies where they assisted us.
Jörgen Kaufmann
CEO, K-Vision (ex-AVEVA, IHS, HP, IBM, BMC)

Exclusive Strategy Session

Accelerate Your Revenue Growth

Upgrade to an Account-Centric Strategy

 In a collaborative 60-90 minute Teams session, you will engage with enterprise growth experts to uncover ABX-driven strategies that deliver sustainable and accelerated business growth.

I AM INTERESTED

 

Session bonus: a complimentary book copy

“Yes, It’s (Y)our Fault!: From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth”
by Kelly Hopping (CMO) and John Eitel (CSO) from Demandbase

As a special thank you for participating in our Exclusive Strategy Session, we are excited to offer you a complimentary copy of the newly released book, “Yes, It’s (Y)our Fault!: From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” Authored by Demandbase’s Chief Sales Officer and Chief Marketing Officer, this insightful guide is your key to unlocking seamless collaboration between sales and marketing teams. In this book, you’ll dive into:

  • Real-world anecdotes and practical insights that demystify the common struggles between sales and marketing.
  • Proven strategies to address the root causes of misalignment and foster a culture of unity.
  • Actionable steps that ensure both teams work together towards sustainable business growth.

YES, IT’S YOUR FAULT!: FROM BLAME TO GAIN: ACHIEVING SALES AND MARKETING ALIGNMENT TO DRIVE B2B GROWTH